“Let’s discuss the latest issue of Google Search Engine. You must have an idea that Google announced HTTPS as the ranking signal. According to Google, websites that use protocol HTTPS might get less ranking boost.
Given below are the exact words announced by Google
“We are starting to use HTTPS as a ranking signal. But, for now, it is only a very lightweight signal – affecting fewer than 1% of global queries, and carrying less weight than other priorities such as high-quality content.”
What Is HTTPs?
Now, what exactly is this HTTP? HTTPS i.e., Hypertext Transfer Protocol Secure is the communications protocol for secure communication over a computer network. The main motive for HTTPS is to prevent wiretapping and man-in-the-middle attacks. HTTPS only makes sense for the webpages on which users enter sensible information like payment data, address data, etc. But, for the other pages, HTTPS does not add any kind benefit to the user experience.
Why Does Google Giving HTTP Websites Ranking Boost?
There is no exact reason why HTTPS websites should get a ranking boost by Google. Sites with low-quality content and bad backlinks remain what they are even after using HTTPS. As per the mentioned statement, a bad website with HTTPS will not get high rankings. Google says that HTTPS is just a lightweight signal for the websites at this time. That means that many other things are much more important than this.
For example, the content on your website is one of the most important factors. The keywords for which you want to get high rankings on search engine result pages should appear in the precise elements on your pages. Your web pages should also have good backlinks from the other websites. Without good backlinks, your pages will not get high rankings on Google or any other search engine.”